As solar power gains popularity across Canada, homeowners are increasingly interested in installing solar panels to save on electricity bills and help the environment. But along with the rising interest comes a surge of solar industry scams and misleading sales tactics targeting unsuspecting consumers. This article will cut through the noise with a no-nonsense look at common solar scams in Canada, the real costs of going solar, pitfalls of solar lease agreements, tips for choosing the right installer, and a primer on understanding government incentives. Our goal is to arm you with practical knowledge so you can avoid being scammed and ensure you get the best deal when deciding to go solar.
Not every solar deal is as good as it sounds. Unfortunately, solar panel scams have been reported across Canada, often targeting homeowners who are eager to save money. It’s important to know the red flags and tactics scammers use. Here are some common ways bad actors try to rip off consumers:
If you encounter any of these, pause and do your research before committing. A legitimate solar provider will welcome your questions and let you take your time to decide. In the next sections, we’ll dive into the real costs of solar (so you know what’s realistic), explain tricky lease agreements, and give tips on vetting installers and understanding incentives. All of this knowledge will help you confidently separate a great solar opportunity from a scam.
Installing solar panels is a significant investment – one that pays back over years, not days. Understanding the real costs and expected savings is crucial to making an informed decision (and spotting when a salesperson’s claims don’t add up).
Upfront Installation Costs: Solar isn’t cheap to install. As of recent data, the average cost for home solar in Canada is roughly $3 per watt. That means for a typical 7 kW (7,000 watt) system, you could be looking at around $21,000. National surveys put the average around $3.34/W, or about $25,000 for a 7.5 kW system
Many installers quote in a range of $2.50 to $3.50 per watt, depending on the equipment and region
So if you need, say, a 5 kW system to cover a good portion of your usage, expect roughly $12,500–$17,500 out of pocket (before any rebates or credits). Bigger homes needing 10 kW might see quotes in the $25,000–$35,000 range.
These costs typically include everything: the solar panels themselves, inverters (which convert solar power to usable AC electricity), mounting hardware, permits, and labor for installation
If a company quotes a price dramatically lower than this range without a clear explanation, be skeptical – they might be leaving something out or planning to hit you with hidden costs later. Conversely, extremely high quotes well above $3.50/W should prompt you to get competing bids to ensure you’re not being overcharged.
Factors Affecting Cost: Every home is different, and several factors influence how much your solar project will cost and how well it will perform:
Realistic Payback and Savings: Solar is a long-term investment. Depending on the factors above, a typical payback period (time to recoup your investment through savings) might be around 8 to 15 years in Canada, after which the electricity it generates is essentially free. If a salesperson tells you that you’ll “make money” or fully pay off the system in just 2-3 years, be wary – that’s generally not feasible without extraordinary circumstances. For example, one Alberta homeowner interested in solar acknowledged “it would be a while before we’d make up any initial costs”, even though they expected to save money on monthly bills in the long run.
This is a realistic outlook. Solar will shave down your monthly electricity charges (sometimes even hitting zero in sunny months), but you must still cover the upfront cost of the equipment. Over decades, those savings can exceed the cost, and panels often last 25+ years. Just don’t expect an immediate windfall.
Bottom Line: Knowing the real costs helps you spot lies. If someone claims “the government will pay for your solar” or “this 5 kW system will only cost you $5,000”, a big alarm should go off. Ask for a detailed, itemized quote to see where the costs come from. A trustworthy solar provider will gladly explain the price, the expected output, and the projected savings/year. They should also be honest if your home isn’t ideal for solar. Having a grasp of typical pricing and payback empowers you to push back on any outrageous claims.
One common offer you might hear is “no money down solar” or leasing solar panels instead of buying them. It can sound enticing – you get solar on your roof without the big upfront cost, and you just pay a monthly fee or buy the power it produces. This setup is usually either a solar lease (you pay a fixed monthly rent for the panels) or a Power Purchase Agreement (PPA) (you pay for the electricity at a set rate). These are forms of third-party ownership: a company owns the panels on your home, and you pay them for the privilege of using those panels’ power.
While leases or PPAs can be legitimate in some cases, they often come with pitfalls that many homeowners overlook. Scammers may also push leases by pitching them as “free solar” – when in fact you’ll be paying in other ways
How to Protect Yourself: Lease agreements are complex and legally binding, so tread carefully. If you are considering a solar lease/PPA, do the math yourself: Compare the estimated 20-year total payments to the cost of buying a system (minus incentives you’d get). Often you’ll find the lease is much more expensive overall. Read every clause of the contract – especially about payment increases, what happens if you move, and end-of-term options (do you get to buy the system for a residual amount? Have them remove it?). Dishonest companies may gloss over these details and make big promises, only to hide behind the fine print later.
If you don’t understand the contract, consult a financial advisor or lawyer.
Also, consider alternatives: Many banks and programs now offer low-interest or even interest-free loans for solar (as we’ll discuss in incentives), which let you own the system and keep the financial benefits. In short, leasing might make sense for a few folks, but be sure you understand all the implications. Never sign a lease on the spot at the door – always take time to review it. Scammers often push leases because they can be confusing, so an overwhelmed customer might miss the downsides until it’s too late.
Selecting a reputable solar installer is probably the most important step in your solar journey. A trustworthy, qualified installer will not only do quality work, but also guide you through the process honestly – without shady gimmicks. In contrast, choosing the wrong installer can lead to cost overruns, poor performance, or outright fraud. Here’s how to find the right company and avoid the bad apples:
1. Do Your Homework – Research and Compare: Don’t go with the first solar company that contacts you. It’s recommended to get multiple quotes from different installers in your area bbb.org. This helps you compare prices, system designs, and approaches. If one quote is wildly different (especially much lower) than others, ask why. Sometimes scammers lure customers with an unrealistically low bid that omits things or assumes incentives you might not actually get. By getting three or more quotes, you can spot outliers and get a sense of the fair market price. Research each company: look up their name online, read reviews, and check how long they’ve been in business. A quick search may reveal if they have a pattern of complaints. For instance, in the earlier example of the Alberta company, the neighbors later said “I wish we had done a little more checking initially” after finding many negative reviews and an F rating on the BBB for that installer.
That kind of information is often available before you sign a contract, if you take the time to look.
2. Verify Licensing, Credentials and Experience: Solar installation involves electrical work and structural mounting – so at minimum, your installer should be a licensed electrical contractor in your province and have any other required certifications. Ask if they have certified electricians on staff and what training they have in solar specifically. Some installers might have additional certifications (for example, some North American installers are certified by NABCEP – a solar industry credential – though this is more common in the US). Membership in industry associations (like the Canadian Renewable Energy Association) can also indicate professionalism. Ask how many systems they’ve installed and if they have experience with your local city’s permitting and utility interconnection process. An experienced installer will also do a thorough on-site assessment (or at least a remote evaluation via software) to design a system for your home – be cautious if someone offers a one-size-fits-all solution without looking at your specific roof or electricity usage.
3. Check References and Reputation: A reliable installer will have happy customers. Don’t hesitate to ask for references – get a couple of phone numbers or emails of past clients and see what their experience was. You can also check the company’s BBB profile for complaints or ratings, and see if they are accredited. Look at online review platforms (keeping in mind that no company is perfect, but a pattern of similar complaints is a bad sign). If an installer has a lot of unresolved complaints about not delivering on promises or shoddy work, steer clear. On the flip side, an installer with many positive reviews over several years is a good sign. The BBB recommends investigating each company’s reputation and talking to previous customers about their experience.
Legitimate businesses will not shy away from providing references.
4. Be Wary of Door-to-Door Sales: In Canada, door-to-door salespeople have earned a bad reputation in the solar sector. Not every door-knocker is a scammer, but many scams start with an unsolicited knock on the door. Some provinces (Ontario, Alberta) have even made certain energy product door-to-door sales illegal, though currently those laws don’t cover solar sales. If someone comes to your door selling solar, don’t feel obligated to decide on the spot. You have rights: consumer protection laws in every province give you a cooling-off period (usually 10 days) for contracts signed at your door, during which you can cancel for any reason. So even if you did sign something under pressure, you can change your mind within those 10 days. It’s often smarter, however, to not sign anything immediately and instead use that contact as one potential quote among others you’ll gather. A reputable door-to-door rep will understand if you want time to think and compare – if they insist you sign right now, show them the door.
5. Scrutinize the Contract and Warranty: Before committing to an installer, ask to see the contract terms and warranty information in advance. A proper contract should spell out the equipment to be installed (make and model of panels, inverter, etc.), the timeline, the total cost and payment schedule, and responsibilities (permits, inspections, etc.). Watch out if any important details are missing – for example, a quote should list the number of panels and the expected system output. If such data isn’t provided, that’s a red flag. Also, clarify warranties: good solar panels come with 20-25 year performance warranties, inverters often ~10 years, and reputable installers will offer a workmanship guarantee (e.g. 5-10 years for any roof leaks or installation issues). If an installer offers no clear warranty or just points to the manufacturer’s warranty without standing behind their work, be cautious. Make sure you understand who to contact if something breaks.
6. Communication and Answers to Questions: Pay attention to how the installer communicates. Do they answer your questions clearly and patiently? You should ask plenty of questions – about how the system will work, how much it will produce, what maintenance is needed, how net metering works in your area, etc. A quality installer will be happy to explain. If a company gets annoyed or gives vague answers (or worse, contradicts themselves), consider it a red flag. You’re making a big investment, and you deserve straight answers. Scammers or just poor contractors often rely on the customer’s lack of knowledge; a good installer educates their customer.
In summary, choosing the right installer comes down to research and trust. Take your time to vet the company. It’s perfectly fine to say, “I need to review this and will get back to you.” The installers who truly want your business will respect that. Remember, solar is a long-term relationship – those panels will be on your roof for decades. Make sure you’re comfortable with the people putting them there and that they’ll be around to support you in the future.
Solar can be more affordable thanks to various government incentives – but it’s crucial to know what these incentives really are (and aren’t). Scammers often twist incentive programs to make their pitch sound irresistible, so having a clear understanding helps you spot lies. Here we break down the key solar incentives in Canada and how they work in reality:
1. Federal Programs: The federal government has supported home solar through a couple of major initiatives:
2. Provincial and Local Incentives: In addition to federal support, various provinces and even municipalities offer solar incentives. These change over time, so it’s important to get up-to-date info from official sources like provincial energy agencies or utility websites. Here are some notable examples (as of early 2025):
3. Net Metering – The Universal Incentive: One thing available almost everywhere in Canada is Net Metering. While not a rebate or cash incentive, net metering is a crucial policy that makes solar worthwhile: it allows you to send excess solar energy you generate back into the grid in exchange for credits on your electricity bill. In essence, your meter “spins backwards” when you produce more than you use, and those credits cover the times when you need grid power (like at night). Most provinces mandate utilities to offer net metering, often crediting you at the full retail rate for your power (1 kWh sent to the grid = 1 kWh credited to you). There may be annual true-ups (any excess credits at year-end might expire or get cashed out at a lower rate, depending on the province). Net metering is important: without it, you’d need batteries or you’d waste excess generation. With it, you effectively use the grid as a battery, which is very valuable. All installers will design your system under the assumption net metering is in effect. If someone suggests you’ll be cutting cheques from the utility or “making money” beyond your bill savings, clarify how net metering works. Only in rare cases (like a feed-in tariff program, which no province currently has for new applicants) would you actually get paid cash regularly for power – normally, you just offset your own bill. Understanding net metering helps you see through false promises of huge income from solar. It’s about reducing your costs over time.
How to Use This Knowledge to Avoid Scams: Knowing the real incentives lets you call out bluffing salespeople. If a rep says “the government will refund 80% of your system cost” – you now know that’s not true (no current program does that). If they say “we’ll get you a big tax refund” – not for a homeowner, you won’t. Don’t take any incentive claim at face value unless you’ve checked an official source. In fact, a smart move is to visit official websites (like NRCan’s site for federal programs, or your provincial energy agency’s site) before getting quotes, so you are informed. This way, when a legitimate installer mentions incentives, it will align with what you already know, and if a scammer lies, you can catch it.
A few quick tips on incentives:
Understanding incentives helps you plan your budget and avoid being duped by false promises. It also ensures you take advantage of any legitimate support to get the best deal on your solar installation.
Going solar in Canada can be a fantastic investment – when done right. By staying informed and cautious, you can reap the benefits of clean energy while dodging the scammers and bad deals. Here are the key takeaways to keep in mind:
By following the advice outlined in this article, you can confidently navigate the solar market in Canada. Thousands of homeowners are successfully going solar and saving money — and with these insights, you can join them on your own terms, with a fair deal that you fully understand. Solar energy has real benefits, but only if you partner with the right people and avoid the traps set by the wrong ones. Stay informed, stay vigilant, and you’ll be well on your way to enjoying lower electric bills and a greener home without any regrets.
Vitaliy Lano is a solar energy enthusiast with over 12 years of experience in home improvement and sustainability. His passion lies in making green living accessible and practical for everyone, breaking down complex solar options into clear, relatable insights. Whether it’s reviewing solar companies, exploring incentives, or guiding homeowners through the transition to renewable energy, Vitaliy combines expertise with a no-nonsense approach. His goal? To connect people with the right solar solutions—free from fluff and full of value. If there’s a way to make solar work better for your home and wallet, Vitaliy is the guy to show you how.